“I think it is an amazing brand, I love that it has got such a heritage and it has been around for such a long time.  I particularly like their luggage and all the trunks”  - Alexa Chung at the London Louis Vuitton New Bond Street Maison Opening.

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A briefcase is one of the few practical items that allows the us to express his/her individuality in the workplace. The choice of briefcase says a lot about the user. The briefcase carries as much importance as the Rolex DateJust watch or Mont Blanc fountain pen.

With the advent of laptop computers and PDAs the briefcase has suffered a decline. The casual times we live in has led to the use of the “man bag” – a unisex type of satchel.

The traditional hard-sided briefcase of the 70s, 80s and 90s has taken a decline in recent years. The famous maker Louis Vuitton has decreased the number of hard-sided briefcases in the past ten years. Thankfully Louis Vuitton has kept the flagship hard-sided President Classeur in its range. Louis Vuitton is a commercial company and has been at the forefront of the casual man bag and soft-sided briefcase ranges.

Soft-sided briefcases are much more acceptable for younger users and convey a smart casual business appearance. Hard-sided briefcases are certainly much more formal and convey a sense of importance.

It is important to match your briefcase to your position in the company. A CEO would be able to carry off an expensive designer hard case briefcase, whereas a soft-sided briefcase would better suit a mid-level employee.

Great names in briefcases include Louis Vuitton, Goyard, Cartier, Alfred Dunhill, Gucci and Hermes. Louis Vuitton’s range has remained truest to form – with traditional models remaining in the range.

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